Jiffy Softwares

JIFFY SOFTWARE

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Caller Ring Back Tune (CRBT)

The Caller Ring Back Tone (CRBT) solution is a telecommunications service that allows mobile subscribers to customize the ringtone heard by callers while waiting for the call to be answered. It replaces the standard ringing sound with music, personalized messages, or other audio content chosen by the subscriber. This service enhances the calling experience, offering a unique and entertaining element. The Caller Ring-Back Tones are currently offered mostly through the GSM core network

CRBT call flow
  • Subscriber A Connects to MSC A-Subscriber A initiates a call, and the call is first directed to the Mobile Switching Centre A (MSC A).
  • MSC A Sends IAM to MSC B-MSC A initiates the call by sending an Initial Address Message (IAM) to the Mobile Switching Centre B (MSC B) to route the call to Subscriber B.
  • MSC B Checks Information about Sub B in HLR B-MSC B checks the Home Location Register (HLR) for Subscriber B to obtain information about Subscriber B's status and services, including whether CRBT is active or not.
  • HLR Response to MSC B-HLR B responds to MSC B, confirming that Subscriber B is active and has CRBT service enabled.
  • MSC B Sends ACM to MSC A- MSC B sends an Automatic Call Management (ACM) message to MSC A, indicating that the call setup is progressing successfully.
  • MSC B Sends IAM to CRBT System-integrate various communication channels like phone or email or chats etc. for a cohesive and efficient customer experience across platforms.
  • CRBT System Checks Information and Sends ACM to MSC B:The CRBT system checks the information (ANIS, DNIS) and responds with an ACM (Address Complete Message) to MSC B, confirming the call setup.
  • CRBT System Sends ANM to MSC B:The CRBT system sends an Answer Message (ANM) to MSC B, indicating that the CRBT service is ready, and the call can proceed.
  • CRBT System Plays Song for Subscriber A:The CRBT system starts playing the selected song for Subscriber A to listen while waiting for Subscriber B to answer.
  • MSC B Pages Subscriber B:Meanwhile, MSC B pages Subscriber B to alert them to an incoming call.
  • Subscriber B Accepts the Call:If Subscriber B accepts the call, a conversation is established between Subscriber A and B. MSC B sends a Release (REL) to the CRBT system.
  • CRBT System Sends RLC to MSC B:The CRBT system sends a Release Complete (RLC) message to MSC B to finish the connection with the CRBT system.

Features of CRBT

  • Personalization

    Enables subscribers to personalize their calling experience by selecting music, messages, or sound clips as their CRBT.

  • Content Library

    Provides a diverse content library with a wide range of music genres, messages, and sound effects for subscribers to choose from.

  • Dynamic Updates

    Allows subscribers to change their CRBT dynamically, providing flexibility to update based on their mood or preferences.

  • Scheduled Playlists

    Supports scheduled playlists, allowing subscribers to set different CRBTs for specific days, times, or callers.

  • Caller Segmentation

    Allows subscribers to assign specific CRBTs to individual callers or groups, creating a more tailored experience for different contacts.

  • Promotions and Marketing

    Offers a platform for mobile operators to promote new content, services, or marketing campaigns through CRBTs.

  • Analytics and Reporting

    Provides analytics on CRBT usage, popular content, and subscriber preferences, aiding operators in content creation and service improvement.

  • Integration with Music Services

    Integrates with music streaming services, allowing subscribers to choose CRBTs from a vast library of songs.

Benefits of CRBT

  • Enhanced User Experience

    CRBTs add a personalized and entertaining touch to the calling experience, making it more enjoyable for subscribers and callers.

  • Revenue Generation

    The CRBT service can be monetized through subscription plans, one-time purchases, or partnerships with content providers.

  • Customer Loyalty

    Subscribers are likely to stay engaged and loyal to the mobile operator offering a diverse and attractive CRBT service.

  • Marketing Platform

    Mobile operators can leverage CRBTs as a platform for marketing, promotions, and partnerships with content creators.

  • Differentiation

    Provides a unique selling point for mobile operators, helping them stand out in a competitive market

Use Cases of CRBT

  1. Enhances the calling experience by providing entertaining music, jokes, or personalized messages as a caller waits for the call to be answered.
  2. Allows subscribers to express their personality, mood, or interests through the choice of CRBTs.
  3. Enables mobile operators to use CRBTs as a platform for marketing campaigns, promotions, and content discovery.
  4. Helps in identifying callers by associating specific CRBTs with contacts or groups.
  5. Creates an additional revenue stream for mobile operators through subscription fees and content purchases.

Why Choose Jiffy CRBT

  • We offer the best rates in the market
  • Multi language support
  • Rich content library
  • Tailored customization options
  • Our CRBT service provides a user-friendly interface
  • High-quality audio and a smooth user experience.
  • We provide ongoing support to ensure that our clients' CRBT services run smoothly at all times.
  • Our CRBT service functions without the need for an internet connection
  • We offer customization services, allowing clients to personalize their CRBT content
  • Our CRBT service prioritizes the security of user data and transactions

Conclusion of CRBT

The Caller Ring Back Tone solution is a valuable addition to a mobile operator's service offerings, providing subscribers with a personalized and entertaining calling experience. With its customization options, diverse content library, and marketing potential, CRBTs contribute to customer satisfaction and revenue generation for operators.

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